MRKT 19038

Read the questionnaire on The Hobbit’s choice restaurant survey found under ‘Assessment 3’ in Moodle. You are required to use the Hobbit.sav SPSS data provided under the ‘Assessment 3’ link in Moodle to answer the following questions. Do not use any other data file that you already have on Hobbit.sav. 1. Determine for each of the variables which ones are nominal, ordinal, interval or ratio scales. 2. Perform the proper descriptive analysis with SPSS on all the questions of the questionnaire. You should analyse the data using the SPSS software. 3. Discuss the marketing implications of the above findings for Jeff Dean’s restaurant. A report format is not required for this assignment. However, the structure and presentation of the assignment will count. A title page, executive summary, table of contents, body (introduction, identification of scales used in the questionnaire, conducting a descriptive statistics of all 28 questions, displaying and commenting on tables and figures and conclusion) are required for this assessment. Please use Times New Roman, Font 12 and single line spacing throughout your report. No more than 25 pages should be submitted and no appendices should be included.