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Oral pitch: 10 marks based on students’ ability to sell the concept of their product just as if they were going to a board of directors to seek venture capital. Therefore students need to be persuasive and present a clear well thought out argument to influence proposed financial backers in their favour.   Details about the product, the need addressed by the product, the advantages offered by the new product (should be significant), the target audience and the positioning of the pro ...

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Tags: Australia Canberra University Of Canberra MKT3600-New Product Development New Product Project  New Product Project  

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