The purpose of this assignment is to enable students to evaluate professional communication aspects in relation to the communication styles, skills and effectiveness, and to demonstrate the ability to critically analyse and communicate the key issues through a written report.
A critique or critical analysis is a review or appraisal based on careful analytical evaluation. Writing a critical analysis requires you to explore various types of sources in detail, and to read other related materials so that you can present a fair and reasonable evaluation on the selected theme/scenarios.
In this assignment, you are required to undertake a critical analysis of communication styles, skills and effectiveness after carefully examining selected YouTube videos on speeches/talks by a famous leader or politician or Business Professional.
Critical thinking is an important component of being a professional researcher and communicator. It helps you develop a deeper understanding of ideas and theories. To be a successful professional researcher and communicator you need to able to identify key issues pertaining to any given communication, sort out what is accurate, and what is not, and critically analyse a solid, factual base for addressing these issues in relation to theories and practices of principles of communication.
1. You are required to select only one famous (current or past) person from one of the following category lists of either Leaders or Academics or Business Professionals:
â€¢ Tony Abbott (Australia)
â€¢ Bill Shorten (Australia)
â€¢ Al Gore (USA)
â€¢ Hillary Clinton (USA)
â€¢ Margaret Thatcher (UK)
â€¢ Noam Chomsky (USA)
â€¢ Milton Friedman (USA)
â€¢ Lawrence Krauss (USA)