Task This assessment should be written using a report style.
Identify two organisations in an industry of your choice. These
organisations must have clearly different value chain designs and
structures. It is recommended that one should be based around a
purely physical product or products (a Good) and the other an
intangible product or products (a Service).
For these two organisations, complete a case study analysis that
treats the following:
1. Describe, compare and contrast a primary Customer
Benefits Package from each firm.
2. From both the customer’s and management’s viewpoints,
compare and contrast the value chain design and
structure for the two organisations. You should include
discussion on the advantages and disadvantage of each
value chain design?