Case Study: 

Task A : Provide a table that presents a brief description and key references of concepts and tools with respect to organisational resources and capabilities.

TASK B: Provide table(s) and/or figure(s) to illustrate the application of VRIO analysis to this case study. Show where and how key capabilities are developed, employed and managed

TASK C: Drawing on your VRIO analysis and on concepts / tools outlined in TASK A and B:

aCritically analyse your VRIO findings. Identify the capabilities which underpin Rockets sustained and / or temporary competitive advantage.

bDevelop strategy implications in relation to Rockets strengths and weaknesses.

Identify the strengths and weakness of Rocket Internet and formulate strategies and support your arguments with academic references. Cite your work clearly. Justify your answers. 

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