IBM, in Making change work (Jorgensen, Owen & Neus, 2013 cited in Gibbons, 2015), found enormous variation in change success between organisations that know what they are doing and those that stumble around. The IBM survey identified a cohort of “Change Master” companies, who claimed an 80 percent success rate for change (almost double the average in the survey) and much better than “Change Novices” who managed a miserable 8 percent success rate. (Gibbons, 2015, pp. 22-23)You are to explore why change efforts fail in organisations and provide evidence from the literature including theories and models to support your argument. Identify and analyse the nature of change failures and the key causes. It would enhance your discussion to use organisational examples to further evidence your claims.
This is an individual assessment. The essay should be 1,500 words (+/-) 10%.To do well in this essay, students are required to read and research beyond the prescribed text and draw on the academic literature as well as use organisational examples as appropriate.This assessment is designed to further develop critical appraisal of organisational issues and specifically analysing approaches to change management.

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