Section 1: list the key ideas you have extracted from the prescribed e-learning activity. 2) Section 2: apply those ideas to your own experience, to an organisation you know and to the topic(s) of this subject. Visit the following URLs, and use 'Questions to consider' to guide your thinking. Activity 1: The Milgram Experiment URL: Questions to consider: To what extent would you be capable of inflicting real pain (physical, mental and/or emotional) on another human being? Activity 2: Solomon Asch and Group Conformity URL: (1) http://www.youtube.com/watch?v=NyDDyT1lDhA; (2) http://www.youtube.com/watch?v=uuvGh_n3I_M Questions to consider: Does your own personal decision-making always reflect an objective process? Does the desire to be accepted as a part of a group leave one susceptible to conforming to the group’s norms? Identify and discuss situational factors that can enable a group to exert pressure strong enough to change a member’s attitude and behaviour.

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