Assessment criteria for report Explanatory comments on the assessment criteria Maximum marks for each section Content , style, relevance, originality Relevant marketing and special events materials, definitions, classifications, concepts and theories are included in the report. Organisational content is described, explained and summarised accurately Case study promotional activities are fully and accurately identified Only relevant material is included in the report 10% Research and situation analysis Content is supported with evidence of some relevant research from a minimum of two key marketing and special events text or articles and a minimum of three websites Case study situation analysis demonstrates evidence of appropriate external and case study research 30%  Constructive analysis, showing how the main ideas are related and why they are important introduction, conclusion .Explain how knowledge of basic event and marketing concepts and theories can be linked and applied to the case study Case study strategies and activities are reviewed from different perspectives and evaluated with both internal and external concepts Ownership of the material presented. Correct style, grammar and syntax. Conclusions and recommendations are explicitly derived from the report’s content and research and are appropriate to the case study 50% Format, referencing, bibliography Report is well organised and presented with appropriate use of headings, sub-headings and paragraphs: good visual presentation including line spacing, font size and margins: accurate spelling, grammar and punctuation; correct use of Harvard reference where relevant. 10 % T otal 100% Assignment Task: Summative Assessment: 100% coursework. All learning outcomes will be covered.

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