Define the company’s mission & goals, either from official statements or from the analysis so far 

 Define corporate strategy by describing lines of business and acquisitions 

 Determine if the business lines are related or just a portfolio of investments 

 Define the company’s strategy such as related or unrelated diversification 

 Determine if the strategy changed over time 

 Discuss the implementation of the strategy to date and explain why it was or was not successful 

 Identify the generic competitive strategies such as differentiation, low-cost, focus, etc. 

 Identify the investment strategies based on competition & life cycle stages 

 Mention any functional strategies that help it achieve competitive advantage such as efficiency, quality, innovation, customer responsiveness, etc. 

 Investigate the impact of production, marketing, and research & development on strategy formulation 

 Do the company’s structure & control systems support its corporate/business strategies? 

 Does it have the right levels of hierarchy & decentralization if vertically differentiated? 

 Does it employ a functional structure when a product structure is more appropriate if horizontally differentiated? 

 Are controls in place to ensure adequate compensation and reward systems? Section III: Chapter Summary. 

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