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Assignment 2 Planning involves thinking ahead; trying to think of all the needs, issues, problems, etc. In terms of planning a market research project, you start from a business problem. The chain of events will look something like this: Business problem > research question > research objectives > types and combination of data > research design (what is the best way to collect and analyse the data) > the data sources. One step leads to the next. Each step has to be done well and c ...

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Tags: Australia  Victoria  Victoria University Plan Market Research Plan Market Research 

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