please share with us how the changes in the macroenvironment have forced your industry, your company, or your business unit to conduct marketing activities (4Ps) differently than before? You do not have to cover all 4Ps. Just identify one or two that has changed over the past years. In case you are not working right now, share with us how the macroenviroment has changed you as a consumer (i.e. how you make purchase decisions).