The web application for e-business has turned into a renowned point for some organisations today. Various marketers have specified that internet shopping can be considered as the best replacement for traditional sellers who have been selling their products through their physical stores.
There are many studies reporting that buyers are concerned with the way in which they can establish reliability and trust with online stores that they cannot build with physical stores. The business owners of online stores are concerned with the way in which they can design website of their store to appeal to customers and the way in which social media can be used to capture the attention of customers and most essentially , to protect their privacies . It has been argued by researchers that improvement of trust is a vital and imperative factor for online shopping stores to attract and retain their customers because trust is the most basic factor for influencing purchasing decisions of online customers
There are few online clients who are just ready to connect with any online store through its sites and if customers determine an online store as untrustworthy and undependable, then economic impact of this factor on the overall business will be considerable This is the reason why effective strategies should be made by the organisations in order build and keep up trust in consumers towards internet shopping. The purpose of this assignment is to analyse strategies in which trust is built and maintained by the organisations for the customers towards online shopping and how competitive advantage is obtained by the organisations by using e-commerce as a e marketing tool.
Assignment Task (25%)
You are required to determine and evaluate strategies that build and maintain trust in consumers towards online shopping so that they are attracted to purchase products and perform repeat purchase.
Your report should include the following:
1. Assessing in which way organisations obtain competitive advantage by utilizing e-commerce
2. Analyse in which way organisations attract customers through social media to buy their products online and to promote sales.
3. Critically analyse the strategies that organisations use to build and maintain trust in consumers towards internet shopping