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Portfolio on Brand and Corporate Culture in the Workplace

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Answered

For this assessment, students will prepare a portfolio on the way the brand and corporate culture of the Nestle organisation are being managed in the organisation. This entails

·         Defining the organisation brand and corporate culture

·         Identifying the internal stakeholders responsible for the definition of the organisation brand and corporate culture

·         Identifying the ways the organisation ensures the respect of both its brand and its corporate culture by its employees

·         Identifying the ways the organisation conveys its brand and corporate culture to its clients

·         Identifying and commenting on incidents (internal and external) that impacted the brand and corporate culture of the organisation in a negative way; and the importance (quantitative and qualitative) it had on the organisation and its activities

 

To build this portfolio, students will gather any sort of documents that do not impact the confidentiality policy on brand management. Documents may come in various forms and shapes and quantity. The log book technique can be used as a support to build the portfolio allowing the student to keep track of their research.

Students will write a synopsis of their findings and ensure they answer the following questions are answered in their synopsis. Answers to this question may be in relation to the student in particular or in relation to a general policy of the organisation.

·         How does the organisation ensure media and language used is appropriate to individuals and group circumstances?

·         Which way does the organisation use to state clear expectations of internal groups and individuals and explain in a manner which builds commitment to the organisation as regards to brand management and corporate culture?

·         Generally (as regards any staff member) how do staff members address the expectations of the organisation in terms of brand management and corporate culture?

·         How does the organisation investigate incidents promptly and communicate results clearly to the relevant groups and individuals?

·         How does the organisation ensure consultation and participation in decision making occurs with relevant groups and individuals as regards brand management and corporate culture?

·         How does the organisation ensure decision making takes into account needs and expectations of both internal and external groups in terms of brand management and corporate culture?

·         How does the organisation ensure that the organisation is represented positively in the media and community?

Size: Word or PDF document (up to 50 pages)

 

 

Portfolio on Brand and Corporate Culture in the Workplace

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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More Portfolio on Brand and Corporate Culture in the Workplace: Questions & Answers

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