The Tesco supermarket chain in Britain has been a pioneer in retailing for more than a decade. In the mid-1990s, as he looked at the opportunities for retailers provided by the emergence of lean logistics, Graham Booth, Tesco’s supply chain management director (now retired), had a very simple insight: A rapid replenishment system triggered by the customer would work in any retail format. What’s more, it would work even better if the same replenishment system, using the same suppliers, cross-dock distribution centers, and vehicles serving many stores, could supply every retail store format. Booth saw that there might be very little difference in real costs in supplying the same item through any store format. This was because the purchase price from the supplier could be negotiated for the whole network, not by format, and the same replenishment system making frequent milk runs to larger stores could also stop at small stores to share logistics costs. The cost disadvantage of smaller outlets, due to weak supplier leverage and expensive logistics, would largely disappear.
Booth approached Dan Jones and his research group, asking how Tesco could benefit from Toyota’s supplier logistics methods to reduce time and effort. Dan suggested “taking a walk”—examining a typical provision stream, in this case the one for cola soft drink products. He urged Graham to invite the other functional directors at Tesco—retail, purchasing, distribution, and finance—along with the operations and supply chain directors of Britvic, the company supplying the cola. On a cold day in January 1997 this group set out, walking back through the provision stream for cola from the checkout counter of the grocery store through Tesco’s regional distribution center (RDC), Britvic’s RDC, the warehouse at the Britvic bottling plant, the filling lines for cola destined for Tesco, and the warehouse of Britvic’s can supplier.
Along the way, Dan and his team from Cardiff kept asking simple questions: “Why are products missing from the shelves? Why does a sales associate need to re-sort products from roll cages that have just come off the truck from the RDC? Why is so much stock needed in the back of the grocery store, at the Tesco RDC, and at Britvic’s RDC? Why are there huge warehouses of cans waiting to be filled near the bottling plants?” And so on. The walk was an eye-opener. When Tesco and Britvic directors analyzed the map they drew of the process as they walked, they could see waste at every step, along with huge opportunities for saving costs while increasing the satisfaction of the end customer. As Booth looked at the situation, he realized that practically all of Tesco’s practices for getting goods from the supplier to the shelf would need to change. The first step was to hook the point-of-sale data in the store directly to a shipping decision in Tesco’s RDC. This made the end customer at the checkout point the “pacemaker” regulating the provision stream. Tesco then increased the frequency of deliveries to the retail stores. After several years of experimentation, Tesco’s trucks now leave the RDCs for each store every few hours around the clock, carrying an amount of cola proportional to what was sold in the last few hours.
At the RDC, cola is now received directly from the supplier’s bottling plant in wheeled dollies. They are rolled directly from the supplier into the delivery truck to the stores. And once at the stores, the dollies are rolled directly to the point of sale, where they take the place of the usual sales racks. This innovation eliminates several “touches,” in which employees moved cola from large pallets to roll cages, to the stores, and then onto dollies to reach the shelves, where they were handled one last time. (In drawing the provision stream maps of the original process, Tesco discovered that half its cost in operating this provision stream was the labor required to fill the shelves in the store. For fast-moving products like cola, the Tesco RDC is now a cross-dock rather than a warehouse product, with goods from suppliers spending only a few hours between their receipt and their dispatch to the stores. To guard against sudden spikes in demand, a buffer stock of full dollies is still held aside. But because of the frequency of replenishment, the buffer is very small. Back at the cola supplier, even larger changes have taken place. Britvic improved the flexibility of its filling lines, so it can now make what the customer has just requested in small batches with very high reliability. This means that there are practically no finished goods awaiting shipment in Britvic’s filling plant.
The final logistics step is for Tesco’s delivery truck to take the dollies several times a day from the RDC on a milk run to a series of Tesco stores. At each store it collects the empty dollies and then visits several suppliers to return them. At each stop it also picks up full dollies and then returns to the Tesco RDC to restart the cycle. That may sound like a good way to increase truck miles and logistics costs, and many traditional managers, including those at Tesco and Britvic, have assumed it must. However, in practice, these methods substantially reduce the total miles driven along with freight costs, while also reducing total inventories in the system.
The consequence, in terms of performance, is remarkable. Total “touches” on the product (each of which involves costly human effort) have been reduced from 150 to 50. The total throughput time, from the filling line at the supplier to the customer leaving the store with the cola, has declined from 20 days to 5 days. The number of inventory stocking points has been reduced from five to two (the small buffer in the RDC and the roller racks in the store), and the supplier’s distribution center for the items has disappeared. As he grasped the logic of lean logistics, Booth realized that his simple insight was valid: A rapid-replenishment system triggered by the customer would work in any retail format. What was more, it would work even better if the same replenishment system, using the same suppliers, cross dock distribution centers, and vehicles serving many stores, could supply every retail format.
Using those insights, Tesco set out to create a range of formats, beginning in Britain, so that households could obtain fast-moving consumer goods from a complete variety of outlets. This has led to tiny Tesco Express convenience stores at gas stations and in busy urban intersections; Tesco Metro stores (at the small end of the “supermarket” range) on busy streets and in high-density urban areas; traditional Tesco supermarkets in urban and suburban areas; Tesco Extra on the suburban perimeter as an answer to “big boxes” retail stores operated in Britain by Wal-Mart’s ASDA subsidiary; and Tesco.com for the Web shopper. The strategy has worked quite brilliantly, permitting Tesco to establish the lowest cost position among British retailers (including Wal-Mart) while posting progressively higher margins and steadily increasing its share in every format. But this is just the beginning. By offering households a range of formats for every circumstance and pioneering the use of loyalty cards, which give discounts to frequent shoppers, Tesco is in a position to know everything a household buys during the course of a year at all formats, and where and when they buy it. In fact, 80 percent of items currently bought in Tesco stores are bought by loyalty-card holders. These loyal customers obtain close to 100 percent of their needs at the range of Tesco outlets.
Source: James P. Womack and Daniel T. Jones, “Teaching the Big Box New Tricks,” Fortune, November 14, 2005.
With the above information, answer the questions below thinking if you had a chance to improve the warehousing / Inventory operation and making it effective, lean and saving cost.
1.1 Design an organization specific warehousing policy and procedures guideline? (AC 1.1: Be able to design an organization specific warehousing policy and procedures guideline)
1.2 Help Dan Jones and his research group in evaluating warehouse record keeping and reporting? (AC 1.2: Evaluate how warehouse record keeping and reporting works?)
1.3 What will Tesco do if the goods are rejected and are returned? Examine the dynamics of return logistics / exit strategy? (AC 1.3: Examine the dynamics of reverse logistics, return of goods and exit strategy in the event of downscaling or shutting down operations)
2.1 Evaluate the design of warehouse layout and allocation of resources for Tesco? (AC 2.1: Evaluate design of warehouse layout and allocation of resources)
2.2 Recommend the suitable ways with which the goods are received, stored and dispatched at Tesco? (AC 2.2: Understand how goods are received, stored and dispatched.)
2.3 For a supermarket chain like Tesco how do you evaluate the occupational health and safety at the warehouse? (AC 2.3: Evaluate how occupational health and safety at warehouse is maintained)
3.1 Evaluate the difference between finished goods and work-in-process inventory management at this like of supermarket chain? (AC 3.1: Evaluate the difference between finished goods and work-in-process inventory management.)
3.2 Evaluate and interpret ABC and VED analysis for this case study? (AC 3.2: Evaluate and interpret ABC and VED analysis.)
3.3 What is the effect of VMI, CMI and JIT in this case study? (AC 3.3: Understand the application of VMI, CMI and JIT.)
3.4 Evaluate the challenges of monitoring goods in transit? (AC 3.4: Evaluate the challenges of monitoring goods in transit.)
4.1 Evaluate how lease agreements is drafted, documented and executed at Tesco? (AC 4.1: Evaluate how lease agreement is drafted, documented and executed.)
4.2 Assess the challenges faced by Tesco in shipping and freight forwarding? (AC 4.2: Examine the challenges of freight forwarding in an increasingly dynamic global business environment.)
4.3 Work out an inventory requirement plan for warehousing equipment’s? (AC 4.3: Prepare an inventory requirement plan for warehouse equipment.)