Pricing is said to be one of two strategic levers used to optimize revenue and is, arguably, the most critical component of Revenue Management.
In this assessment, you will prepare a report as if you were the Revenue Manager for the Novotel Sydney on Darling Harbour.
You are asked to present a report to your hotel’s General Manager that recommends a Revenue Management strategy for the financial year 2016 (July) / 2017 (June). Aspects that require critical consideration are:
•An analysis of market segmentation
•An analysis of the competitor set
•Demand Forecasting
•Channel Analysis
The General Manager has already indicated her concern about the transparent nature of pricing and has requested that your strategy specifically addresses this.

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