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PART-D (4 pages) by ALL members of the team: (1) Describe the various communication tools that the company used in communicating the desired position to target market. Was the desired positioning effectively communicated to the target market? How did you evaluate if it effectively communicated the positioning? (2) Describe at least one communication campaign (eg., print or TV adv.) and include it in appendix. Note: 1. You must show evidence of secondary research for this part. 2. You must includ ...

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Tags: Australia  New South Wales  Wollongong university Masters in Business Administration Principles of marketing Principles of marketing 


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