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Product Development Division

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1. Imagine you are the head of a large chain of hotels operating in major cities in Australia. You have noticed a decline in your ratings by TripAdvisor and subsequently the profitability of your organization. Propose a research plan to investigate this problem and develop potential solutions.  2. Qantas group, the largest airline company in Australia, is considering a new partnership agreement either with Air India or Air Indonesia. Executives at Qantas need to research different aspects of these two options to make a decision. Propose a research plan for this scenario.  3. Holden motors is planning to develop an electric compact car. The Product Development Division (PDD) needs to understand the overall attitude and opinion of the general public about this move by engaging a consulting company. You are the manager of a consulting company capable of providing Holden with the information and insight they need. What would be your research proposal?*  4. Tourism Australia realizes that thee composition and magnitude of Asian tourists coming to Australia is changing. They need to know what new tourists expect and are after. So they decided to use the expertise of a market research company. You are the head of a research firm capable of doing this project. Develop a research proposal for your upcoming meeting with the senior management team of Tourism Australia.   5. A beauty salon in Bondi is going to import a new state-of-the-art laser technology fat-burning machine to help people lose weight more quickly and efficiently.   The technology has a reputation and a growing market share in the UK and the US but never been introduced before in Australia.  Mangers of this beauty salon are willing to commission a market research to understand the market potential, as well as risks and opportunities of this new technology before investing in it.  Propose a research plan to help managers of this salon gain necessary insights they need to make a more educated decision*. 6. The managing board of a public regional hospital in Victoria are interested in understanding how patients who are immigrant and refugee with different religious and linguistic backgrounds perceive their services and what the hospital can do to improve its services to these growing group of patients. Propose a research plan for this project

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Instructions for assessment There are two assessments in this module, the first (group oral presentation) being formative, while the second assessment (individual business report) is summative: Formative assessment: Group oral presentation- Students will be assigned in groups of three or (maximum) f ...

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Q

Instructions for completing assignment (important, please read carefully): In no more than a total of 1,875 words (please indicate your total word count at the end of the analysis. Assignments that do not indicate the word count will not be graded.) analyze the following ethical issue: Which positio ...

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Q

Examine the concepts of sensationalism and deception of RWS publicity stunt using an ethical principle of the choice. ...

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Q

Task: Select an Australian based automobile company. This business should have its operations in the Australian market and should have a legitimate website.Some of the options could be:• Holden• Mercedes Benz• Audi• Honda• Hyundai• BMW• Jaguar• MazdaOnce you h ...

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