Product Development
Requires you to produce a research proposal of no more than 1,500 words. You will be required to adapt the research techniques discussed in your first assignment to meet the requirements of a scenario you will be given in order to produce a commercial proposal to an organisation.
The proposed work is as follows:
· You will be given a specific scenario in which an organization has a requirement for research.
· You will have to use the literature acquired during your first assignment to identify and use suitable academic theory and findings from which to base a considered approach
· You need to produce a detailed proposal
· You should address the following issues in your review:
o Propose a solution drawing on literature with closely argued reasoning
o An explanation of the methods/ techniques to be used including a discussion of the strengths and weaknesses
o Why your suggested method / technique is suitable in terms of the benefits to the organisation
o The generalisability of results obtained using your method / technique
o An outline project plan identifying the steps required to realize the project in detail with estimated timings
Guidelines and Additional Information
· This is an advocacy document. You need to clearly explain why your recommended approach is appropriate, and what the benefits to the organization will be.
· Your report will be well presented and logically organized.
· Good clear presentation using an appropriate structure demonstrating effort to communicate effectively is essential and will result in higher grades.
Use of the Harvard referencing style for citing references
