Name of Company: IKEA Product Line: Textiles & Rugs Pages: 12 Slides References APA 1) A description of the product offering. 2) The extent to which the product is globalised, localised and glocalised around the company's market. **(Why and How) 3) A rationale for the strategy identified above, i.e. which marco environmental factors have supported the chosen strategy. Go in this sequence 1) Content 2) Introduction 3) Description of the product offering 4) Globalisation 5) Localisation 6) Glocalisation 7) Summary 8) References NOTE 1) NO need advantages and disadvantages 2) spectrum of different country 3) to input more relevant pictures and graphs/charts/statistics **IMPORTANT** 4) more about the product not the brand (eg: why some country have this product and why some country don't have) 5) similarity and differences. 6) content must be well structured and clear 7) product offering must clearly discussed 8) relevant macro factors must identified 9) Global, Local and Glocal issues must identified and addressed 10) Issues must addressed in sufficient depth 11) Theories and concepts must effectively applied 12) There must be evidence of in-depth research.