Project 4: Content analysis â€“ 20%
This method can be used for the analysis of all types of texts, but to simplify the process, we are going to limit the project to news. You must select a marginalized individual or group in society (different religious or cultural groups, women, LGBTQ, militant groups, etc.) and examine the way traditional news portrays them. The analysis can be structural or thematic or a combination of both. It can focus on the manifest or latent content or a combination of the two.
You can use online or traditional print news stories. The Resource Centre has hard copies of a selection of newspapers and the library has an extensive collection of international and national newspapers dating back to the early 20th century.
The research should take the form of a journal report; it must include your coding manual a minimum of 5 coded news articles where the individual or group is the focus of the report.
Although the coding schema should be considered fluid in the coding process, you need to define the structure that you think you will need to answer your research questions. Start by identifying the unit of analysis and then select the codes that you think will help you answer your research question(s).You should aim for 8 to 10 different codes to analyse your texts.
The final report should be a 5-6 double spaced page report of your findings. Use a report format that includes an introduction (research questions included), methodology (sampling strategy must be defined), findings/discussion and conclusion section. Use APA style for formatting of the report. Include as an appendix copies of the 5 news articles you analysed, your coding schedule and coding manual.