Case Study Due to increased competition, there is an impetus for SWL to add more innovative and stateof-
art entertainment. It has partnered with the local research institute, Virtual Lab, to explore
the integration of Virtual Reality (VR) technology with theme ride. The research institute
collaborated with SWL on using the theme from one of the Wonder Group’s most popular
animation movies, “Jungle Boy”. The visitors will be wearing VR gadgets, immerge in the
imaginary realism of being in the Borneo Rainforest, whilst riding a dragon to fight the
invading devils. The integrated system will use the 3D imaging technology from Virtual Lab,
and the most modern ride, which can spin in 360 degrees, supplied by Tron AG from
Germany. This will be the first such ride in Asia.
SWL’s management is excited about the ride’s potential and has decided to proceed with this
project. It is called the “Adventure of Jungle Boy Ride” (AJBR) Project. Tron AG has been
a regular ride contractor and supplier to the Wonder Group. They are very enthusiastic to be
involved in this project.
The CEO, Jack Ng, has assigned the following SWL staff to form a project team:
1. Yourself, a Finance Manager who is appointed as the Project Manager due to your
leadership quality. Besides project management and conducting coordination meetings,
you are also responsible for liaising with government agencies, and items that do not
fall under the domains of other team members.
2. Mr. Hashim, Senior Engineer from Ride Operations: He has deep knowledge in theme
ride technology and operations. He is in charge of ride system related items such as
installation, testing, training, etc.
3. Ms. Jane Tan: a Marketing Manager: She is in charge of the promotion of AJBR. As a
member of a lean team, she also takes on the task of purchasing project items.

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