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 Refer to the Capital Chocolate case study which was used in Assessment Task 2. Evaluate the different parts of the draft marketing plan for the case study company for the next 12 months Proposals in Plan Comments Recommendations (if necessary) 1 Evaluation of marketing audit a. Internal factors b. External factors 2 Marketing objectives a Do they meet the corporate objectives of Capital Chocolate? b Are they SMART objectives? 3 Choice of target markets 4 Evaluation of marketing mix a Product decision b Place decisions c Price decisions d Promotion decisions 5 Monitoring and control of plan 6 Overall conclusion(s)

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More Proposals in Plan Comments: Questions & Answers

Q

Business Structure

TASK Individual 4 minute presentation (part of a coherent 20 minute group presentation) and 1000 words individual work Develop a tactical digital marketing communications campaign. Each team will choose ONE from the following examples, upon which to make and promote a microsite (5 Pages) to engage w ...

View Answer
Q

ASSINGMENT :

1. Executive Summary with key findings and recommendations  2. Clear and concise description of the market in which the organization operates  3. Summary of the marketing environment (both micro and macro-environmental forces and trends)  4. Detailed description of how the market i ...

View Answer
Q

Tesla Motor Inc.

3 Written Assessment Assessment Title Individual Written Task Task Description Assignment Task Tesla Motor Inc. (https://www.teslamotors.com/) recently introduced energy efficient, battery powered electric vehicles in the USA and in some of the EU countries. The CEO aims to enter in the Australian m ...

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Business Management

To “prepare a marketing plan for 2018 for the RMIT” by analysing an already done report 'marketing and competitive environment of a University Brand RMIT' already done part is attached here USE BCG matrix also in report ...

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