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Quantitative methods Add in library

Referencing Styles : Harvard
One of the key measures of the success of TV “infomercial” advertising is the amount of information that viewers can recall about the advertised product.   The marketers of a new fat free cooking system have had three infomercials developed: A spokesperson style advertisement featuring a celebrity, A product demonstration style advertisement showing the product being used, A testimonial style advertisement, featuring satisfied users.   They are wondering whether ...

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Tags: Australia Tasmania University of Tasmania BEA140 Quantitative Methods Quantitative Methods Quantitative Methods 


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