(a) Critically analyse and evaluate the cultural dimensions model of Hofstede. Use the model to critically discuss the key cultural differences between the UK and Russia.
Word limit 2000 words.
(b) What recommendations would you make to an MNC internationalising from the UK to Russia in terms of intercultural management? Address at least five dimensions of the model (Hofstede) when formulating your recommendations. Word limit 1000 words.