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The Marketing Plan Strategy objectives are: • to identify attractive market segments that are measurable, accessible, substantial, differentiable and actionable (these will form the bases of your target market). • to maintain and increase the number of regular blood donors by 10% in 2017-18. • to raise public awareness of the importance of blood donation through an effective integrated marketing communication program. • to develop an extended marketing mix strategy which motivates current, non and lapsed donors to increase their blood donation behaviour in 2017-18. • to develop a strategy to improve and increase blood donation accessibility (places where people can donate blood) in 2017-18.

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Management

Note this assignment requires PowerPoint Slides: Option #1: Marketing Plan for a Company and Product/Service Your final project is a marketing plan for the company and product or service of your choice. If you are choosing a large global company, you MUST create a new product. However, this new prod ...

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