Task

a Using relevant statistics describe the type of visitors who come to the region in which your selected advertised business is located; or the main target market that uses the services provided by your chosen enterprise.

b Based on the aforementioned promotion and advertising, critically evaluate how well the advertisement targets the market for that region/enterprise. (You should cite at least 3 marketing theories from lecture 2 and 3 that help you to analyse the effectiveness of the advertisement (e.g. the AIDA framework, colour theory, advertising appeal, message execution styles)

c)You must cite at least 3 academic references

d) A copy of the print advertisement that you chose to evaluate should be included as an appendix in your assignment and the source provided.

e)Your discussion paper should be in Times New Roman font size 12, with 1.5 spacing and 3 cm left and right margins. Pages should be numbered and your name and student number should appear in the header or footer of each page.

Please submit the assessment online via Turnitin in the Assignment submission link in MySCU.

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