This course has been purposefully designed to incorporate a high degree of flexibility relating to various topics; therefore the choice of topic for your project is entirely your own choice.
• Topic for the project outline (Assessment 1) and project proposal (Assessment 3) MUST be same.
• Remember, it is your project and if you select something that holds a deep interest for you, you will find it easy to commit and you will be highly motivated to complete the work that your project outline requires (Assessment 1), and subsequently that your project proposal requires (Assessment 3).
• Make sure that your topic is relevant to your current area of study or what you want to be in future. There is often temptation to pick a topic that is too broad, and might require a longer time to do it properly.
• Up to five topic areas are given below under five broader areas of interest (i.e., discipline). We strongly suggest you to choose a topic from one of the broader areas. However these are not the exhaustive list and you can choose beyond this list.
o Marketing:
Marketing communications – such as why do some controversial marketing communications work whilst other fail?
Social marketing: such as why are social networks more persuasive than traditional word-of-mouth?
Telemarketing – such as selling goods or services to customer via telephone or surveying customer satisfaction via computer assisted telephone interview
Branding –Impact of branding in sales or organisational development
Factors affecting product marketing: How can countries use national culture to help them promote major exports?
o Management:
Enterprise management – such as how can an organisation (any industry) engage with and facilitate the creation and growth of new ventures, including opportunity identification and evaluation, venture capital, and/or corporate venturing; and what are the processes for managing and improving the success of the enterprise?
2
Strategic management – such as investigating high performing and innovative
firms in turbulent environments
Corporate governance such as how can an organisation (any industry) cope
with environmental, social, and ethical influences upon their practices and
processes of doing business; including environmental sustainability, corporate
social responsibility, stakeholder management and influence, and business
ethics?

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