To develop your visual and technical understanding of website design as well as fluency with
fundamental HTML and Cascading Style Sheets (CSS) principles.
Pick 3 magazine websites and analyse their design and structure with reference to current web design
trends, SEO best practices, visual appeal and usability. Use the information you gather in your research
as the content for a static html/css website.
PART A: Analysis (50% of project grade) 650 words
150 word analysis for each site plus a 200 word summary of all the sites explaining what you think
worked well and what didnâ€™t and why. Your analysis of each website needs to look at both the visual
language design of the site (how have the designers used type, colour and shape to create a particular
mood/communicate a particular ideology/appeal to a certain audience) and the UX/technical design
(how have the designers addressed user experience issues such as navigation and accessibility). In
addition to your own opinion/critical thinking you should include reference to best practice guidelines/
website design trends from online sources.
Your analysis of each website should cover the following:
Analysis of the visual language
â€¢ What style of typeface(s) have been used on the
site and why? For example a serif typeface could
suggest traditional values, a sans-serif typeface
could be perceived to be more modern.
â€¢ What colours have they used on the website and
why? Donâ€™t just look at hues, but consider the
tones and combination thereof. For example have
they used desaturated colours? Black and white?
Neon? What sort of mood/association do these
â€¢ What sort of imagery have the designers used on
the website? Look at both content (for example
photos featured in articles or projects) and
background images (such as site wallpaper or
decorative elements). For example if theyâ€™ve used
photographs on the site how do these look/how
have they been shot â€“ are they highly saturated?
In B&W? Vintage style? Textured? Consider how
the style they have used impacts on the overall
visual language/feel of the website.
â€¢ How have they created hierarchy on the site? For
example how have the different sections/types of
information on the site been defined? Consider
type, colour, spacing, dividers etc.
â€¢ How have they used all of the above to identify/
target the audience for the site? What can you
infer about the audience the site is for?
Analysis of usability
How is the navigation positioned/is it easy to access?
What sort of navigation have they provided on the site and how effective/appropriate is it? For example do they use a single level menu system, drop downs or a mega menu?
What sort of secondary navigation do they provide? For example sidebar links, breadcrumbs, links to related content etc.
How intuitive is the site and what sort of visual cues have they provided to help the user navigate it? For example are links defined in a particular colour do things happen on hover?
What has been included in the above the fold content and is there anything significant about what they have chosen to include?
Have they used any kind of interactive/dynamic elements (such as slideshows, galleries or filters) on the website? If yes what for and why?
Is the site content legible and easy to read?
Has provision been made for the visually impaired/screen reader devices? For example do they use text instead of graphic buttons, are images captioned/use alt tags?
Is the site responsive; i.e. can it be accessed on mobile and tablet devices?
PART B: Website (50% of project grade)
Use DreamWeaver (code view only), TextWrangler, EdgeCode, SublimeText or NotePad++ to develop a
website presenting the content from your analysis. This website will focus on site navigation, linking
from page to page, using CSS to develop a hierarchy and text styling for different sections/information
within your site.
Your website will contain the 4 following pages:
â€¢ home page with your research/analysis summary (200 words)
â€¢ 3 analysis pages (1 for each website, 150 words per page) with links to each of the websites you
analysed plus any other links you used to support your critiques
â€¢ use only 1 CSS stylesheet and no inline styles
Things to do/include:
â€¢ Website should be in single folder with any images used in your site in a subfolder
â€¢ None of your webpage/image/stylesheet filenames should have spaces or special characters
($#*&^) in them
â€¢ The home page must be named â€œindex.htmlâ€
â€¢ Webpages must include head with charset meta tag, page title, link to stylesheet and body
â€¢ CSS stylesheet needs to be linked correctly with all appropriate attributes included
â€¢ h1-h6, p, a, ul, ol and li tags must all be styled and websafe fallback fonts specified
â€¢ Use a CSS rest at top of stylesheet
â€¢ All tags/CSS should be spelt and specified correctly with the proper syntax/structure in place
â€¢ Appropriate use of tags for the content (if itâ€™s a paragraph use a
tag, donâ€™t use a
it to look like a paragraph tag)
â€¢ A logical and consistent navigational structure with links that work on all your pages
â€¢ Strong hierarchy of information â€“ headings, subheadings, body content and different areas of the
site should all be clearly and consistently defined throughout your site
â€¢ Focus on design and particularly typography, spacing and how the content is arranged
â€¢ Do not use graphics for page/section headings or text content
Things NOT to do
DO NOT use an existing template or visual editor such as Adobe Muse
You must not use third party developer templates for the design or build of this website. Third party
CSS frameworks such as Bootstrap.css must not be used for this website. You must not use Adobe
Muse or other visual web editors to develop this website.
I know there a lot of information above.. But take it easy it's only 650 words. Please be knowing that this assignment deals with dreamweaver. Please read what I have written carefully
If you have any question please inform me and ask.