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Woolworths is an Australian based super market which has been running smoothly for over many years. In this course of time, the organization has seen many ups and downs and with passing time, the company has also managed to adapt to the new technologies in order to stay in the market and reduce any competition. Also the company has installed many forms of information system which has really helped the company to analyze the market as well as the customers so that they can work accordingly. Understanding the market can help them in making better decisions and analyzing the customer can help in keeping the right products for the right prices so that customers come every time.
The following report discusses about the perks of using information system and how they can help an organization (Woolworths) to rise in the market and keep up to the expectation of the customers.
1. Industry and company profile
a) Background of Woolworths
Woolworths was in the year 1942. Previously it was named as “Wallworths Bazaar Ltd”. After few days the company again changed its name to Woolworths Ltd. The company generally gained attention when it showcased its Bargain Basement for the first time in Imperial Arcade. Due to its less popularity, many shareholders did not want to invest their money on this company speculating about its future.
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