Critically evaluate the principles and processes involved in developing integrated marketing communications, including the impact of technology and other environmental influences on marketing communications and the media. 2.Analyse the benefits, problems and challenges faced by businesses in using various social media marketing communication tools within complex global environments.3.Critically discuss the evolution of online marketing strategies and the latest trends and practices.4.Critically discuss and evaluate websites based on their search and social media optimisation and digital presence. 5.Develop a digital marketing strategy focusing on content/message leading to media/channel and tracking/measurement of implementation.
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