You must conduct a Search and Social Media Marketing analysis for those key skills and attributes that are desired by potential employers, in an area where you would like to work. i.e Sports Writer/Reporter.This should include the keywords for main industry specific skills, key influencers and individuals who would make employment decisions or help in your application process. For the top ten of your competitors you should conduct a thorough evaluation of their strengths and weaknesses in terms of their use of professional social media profiles – how often do they engage? What are their forms of engagement? What can you learn from their behaviour using social media profiles analysis tools and techniques. Based on your analysis develop your personal benchmarks that you would like to attain within the given time and set up monitoring processes. This section can include: literature review (at least five references to relevant academic research articles, reports and books) of latest thinking on keyword research methods and analysis methods of social media influencers. A tabular extract from Keyword Research. A tabular justification of keywords selected, screen shots of current competitors ranking for your primary keyword terms. You can use different tools such as Google Keyword research tool, Google Trends, Google Insights for Search etc. For social media profiles analysis you could select main profiles and evaluate the frequency of their engagement as well as the top networks and the type of information produced and consumed. Plan – 25 marks: Based on your analysis, you must produce a Search and Social Media Marketing strategy for 12 months and a practical SSMM plan that identifies you as an individual who is looking for to establish a career in this field and therefore become a recognisable “brand”. This would include your online profile development with a view to being identified by employers as their preferred candidate of businesses who might be interested working with you if for example you are planning to be selfemployed etc. This section can include: 0 Literature review (at least five references to relevant academic research articles, reports and books) on digital strategy development and thinking of legal and ethical implications of you being online. Map out your target audience and how you will target particular networks and groups to channel your overall communications. Your long term plan or strategy – what it is that you want to be known for and how this will help you in your future career. Key SMART objectives for your strategy implementation using the Specific, Measurable, Achievable Realistic and Time bound indicators. These can be justified with industry benchmarks or examples of other profiles that you are using as a “template” or “guide” for your personal identity. Critically justify the selection of specific Social Media Services. For example, if you choose Twitter – how will it help your employment or business development? If you have chosen LinkedIn – why have you joined it and how do you link it to Twitter if at all and why? A Gantt chart indicating the main tasks you will be engaged in to implement your SSMM plan with clear starting dates and it should start with the day the assignment was handed out and end in a year.