1.1 Provide a short definition of international marketing. (5)
1.2 Thatelo and Hadji (2014) identify several international business activities that are
pertinent for international marketing to succeed. Briefly describe any three (3) business
activities that define international marketing as a form of international communication.
1.3 What are the main challenges or problems of global advertising? State any two. (4)
1.4 According to Wigston (2014), there are several factors that may give rise to media
imperialism. Briefly state and describe any three (3) of these factors in a short essay.
2.1 Why do people migrate? State any six reasons of why people migrate from one country
to another and provide a real life scenario or example of each reason that you have
mentioned. (3x6=18 & essay conclusion 5 = 23)
You are hypothetically employed at a media corporation (choose which one: CNN, eNCA,
SABC International, Reuters News Agency, Al Jazeera TV, Russia Television, Xinhua News
Agency, ANN7, BBC International, Bloomberg or any other company you like or wish to be
working for. See SOME MEDIA companies in Figures 10 and 11.
You have a role as a management executive who has recently graduated in international
communication; you are quickly entrusted to develop an informative portfolio report detailing all
possible news agencies in which your company or organization can source foreign news for the
press, television and online news. In this portfolio report, advise on selection processes and
factors influencing media coverage of specific international news items (both contextual and
news related) and the current global news flow patterns.
Your portfolio report must include description and/or explanations of the following aspects or
3.1 Company profile (who owns the company and how does the company report
international news). (5 +5 = 10)
3.2 Patterns of international news flow in the organization. (10)
3.3 Factors influencing international flow of news (gatekeeping and news selection). (10)
3.4 Outline and give a thorough discussion of the major global news agencies working with
this company. (10)
3.5 State how language and translation thereofaffects news production and reporting in this
(Section C Sub-total = 50 marks)
Sections A, B & C TOTAL Marks = 100
You are expected to take time off work to conduct comprehensive research on the internet and
in academic books in order to successfully produce a professional portfolio report. It means you
also have to visit the internet Web sites of various global news agencies. Please acknowledge
references correctly in your assignment â€“ see Tutorial Letter CMNALLE/301 on this.
Guidelines or advice on how to approach the questions or what to read:
In your theoretical discussion you could briefly pay attention to the following:
ï‚· Patterns of international news flow in the company under discussion.
ï‚· Factors affecting international news flow (learning unit 4).
ï‚· The role of global and national news agencies in the international flow of news (learning
units 2 and 4).
ï‚· The potential consequences of the current patterns of international news flow (learning unit
ï‚· Conduct research about media report international news in general. For example, you can
read articles such as this one by Machin and Niblock (2010), which explores how
Bloomberg reports global business news.
You may use news from TV, online media or publications or newspapers and also hard copy
newspapers â€“ just for example.
It is important that you choose a newspaper printed on a day that falls in the semester for which
you are registered. Please indicate clearly in your assignment on which day the paper appeared
and which newspaper you analysed.
Include extracts from or copies of the most prominent reports you analysed in an addendum â€“ if
available. It is not necessary to include all the reports you analysed.
ï‚· Structure your assignment according to the guidelines in Tutorial Letters.
ï‚· Acknowledge your sources according to the guidelines in Tutorial Letter CMNALLE/301.
Keys to sources of news items:
The following serve as examples for interpreting information on the sources of news items given
at the top or bottom of a news article:
Here are some media organisations and major TV stations of the world that may interest you: