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Critically evaluate the importance of service quality in setting service standards to meet customer Add in library

Referencing Styles : Harvard
Objective: To evaluate critical aspects of service quality in service encounters from your own perspective as a services marketing manager, and be able to strategize effective delivery of services to build customer relationship and loyalty. Directions: Choose any one service firm of your choice from within the hotel industry, airlines, banking, insurance, accounting, legal, education, travel, health, consultation services, or beauty clinic. This could be easily achieved by surfing the internet. ...

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Tags: Australia  Australian Capital Territory  University Of Canberra Masters in Business Administration Marketing Assignment  Services Marketing Assignmen 

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