Provide an overview of the Situation Analysis. No more than ¼ page. No marks are allocated to this section but this will help you to focus your work.
Consider the following:
•The purpose of this situation analysis. (e.g. It is about the dental industry/travelling industry in Canberra.)
•Important aspects of the situation analysis such as competitors in your chosen location (E.g. Belconnen, Gungahlin) and identified market segment.
Industry Overview
Provide an overview of the industry:
•Size ( turnover, employees numbers)
•Growth ( per year)
•What are the factors of success in this industry ( access to resources such as capital or labour, understanding of customer needs, technology, patents etc)
Good source of information include MINT database, consultancy reports on industries from
KPMG, PWC, Accenture, Ernst and Young, BCG,Forrester, Gartner, industry associations
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