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Answered

Task Description
Case study on social marketing.
This assessment looks at cause-related marketing which supports a cause, or social marketing that furthers a cause.
You are to choose a business, non-profit or government organisation and go through the social market planning process as shown in the text on p. 847. ( attached )

Some ideas for you:
• Recruiting new players for a sporting club or cultural group or local community group or club;
• Devising a safety campaign aimed at young children playing Pókemon Go;
• Recruiting volunteers as members or as administrators in non-profit organisations;
• Challenge a negative behaviour or encourage a positive behaviour;
• Discourage drug/drink driving or using a mobile phone while driving;
• Encourage people to become an organ donor, and the list goes on...

You are to
1. Decide on the business/non-profit group/government organisation that you will study.
2. Find literature that explains the reasons why this type of organisation is needed.
3. Choose an appropriate target market and justify your choice. Using statistics to back up your choice is highly recommended.
4. What is the behaviour you are trying to create?
5. What are the benefits of this behaviour?
6. Develop an attention-grabbing message for one media that you will use.
7. How will you evaluate the effectiveness of your message?

Social Marketing

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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MKT202 Marketing Management

Case Study: Rafiq is a microbiologist who is employed as a senior beer brewer for a local Perth brewery “A Brew Above the Rest” (ABAR). His role involves doing specialised experimental fermentation trials involving combinations of malted grains, natural sugars, water, various hops and ...

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BA2910 Small Business Entrepreneurship

Question: Task: Now that you have identified your concept, you need to explore how feasible it is. In other words, you need to determine how and why the business will succeed. It is hugely important to do this, as it could save you many thousands of dollars in the future.If your concept includes ...

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FBLU042 International Business

Task Main Objective of the assessment 1. To demonstrate an understanding of International Marketing   2. To show how an understanding of both the theory and practice of International Marketing   3. To show a good understanding of the subject matter of the individual essay   ...

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306MKT-Services and Retail Marketing

Tasks Select a retail company of your choice in Hong Kong or the Greater Bay Area in the southern Mainland China from the designated sectors listed below that operates from at least TWO channels – usually, but not limited to, brick-and-mortar stores, online, and catalogs AND answer the follo ...

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