Based on your own interests (for example in terms of career progression or research interests), you are asked to carefully choose a company/organisation, brand/product/service, or event/person that they wish to use as a case for their coursework. you should follow the comprehensive PR activities of your chosen case, collecting any information available to you: examples include press activities, releases, media mentions/appearances, statements, websites, blogs/wikis/twitter presentations, events, sponsorship, corporate image management, financial relations, internal or general stakeholder communication. Based on the information collected during this time, you should analyse PR activities of your case, and, drawing on relevant literature and theory, evaluate and critically assess the effectiveness of PR efforts. This should also relate to the corporate image(s) that is/are being presented. The conclusions should incorporate some (practical, theoretical, critical) reflections regarding the future PR activities of your case. The sections that should be considered are therefore: 1. Presentation of chosen case 2. Analysis of the diverse range of PR activities (audiences, channels, messages, development /sustenance of corporate reputation, dealing with issues/crises?) 3. Critical assessment and evaluation of effectiveness (how well are they communicating with what you perceive to be their stakeholders?) As before, you do not have to follow this structure, but your work will be assessed according to how these sections are completed. Should there be a particular incident during this time, you may wish to consider focussing on a particular success or failure of your case as part of your analysis and critical assessment. However, if no particular incident occurs please do not consider this as upsetting. You should still be able to access sufficient information to understand and analyse the management of publics by your chosen case. The chosen case is H&M and its sustainable business strategy

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