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Tags: Australia Melbourne Management Endocrinology University of New South Wales Management 



The Bond, a 4 star upscale hotel located in the most attracted area of the Bondi beach in Sydney is now up and running under the new management. In the previous period, the hotel was a two star hotel with limited services. The financial status was in chaos along with high turn over rate but the employees morality still in good condition. After 3 years of expansion and renovation, now the Bond hotel is possessing total 165 rooms including 150 standard rooms, 10 executive rooms, 5 suites, conference, and leisure services facility. In the area, the Bond was competing with 3 other hotels: Way Out, The aim of this report is presenting the result of the Bond’s operation after three years to the investors, forecast for the next two years. In order to conduct an accomplished report, the management team will focus on the internal and external environment, strategic statement, marketing, operational management and finance. Appropriate models (PESTEL, BCG, SWOT, etc.) will be applied in each part to get a deep insight of the internal and external environment. For hotel Bond to survive, we have to address the difficulties of the external condition that may influence us. Porters five powers investigation will help us in surveying those difficulties and for us to have the capacity to react with relating techniques. These powers feature the basic qualities and shortcoming of the lodging and it's situating, elucidating territories where it can concentrate its procedures on and making a vital plan of action (Porter, 1979). For us to plan the best methodologies, we will distinguish the wellsprings of each power and survey the open doors and effect of these powers to our present circumstance.


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