Case study questions: 

The following questions are based on the case “lululemon athletica Inc.”

(Hitt, M.A., Ireland, R.D. and Hoskisson, R.E. 2015, Strategic Management: Competitiveness & Globalisation: Concepts and Cases,11e, Cengage Learning, Case 22, pgs 283-294) 

1.Critically evaluate lululemon’s competitive environment. Does the company have a source of (sustainable) competitive advantage? 

2.Based on an analysis of the internal environment, discuss the company’s capabilities, and core competencies. Does lululemon have any weaknesses that can impact its ability to compete in the future? 

3.What are the trends and conditions in the external environment that will have a dominant influence on the firm’s strategic actions? In what ways (if any) should lululemon change its strategic direction? 

4.What are the advantages of lululemon’s business level strategy? What are the risks? 

5.As the company grows and expands internationally, what challenges is it likely to face? What recommendations can you make to reduce these potential risks? 

Required: 

You should produce an essay that answers each one of the questions above, using a question/answer format. Each question is worth 20 marks (Total 100 marks). The document should include a title page at the start, and a full reference list at the end. In-text referencing (Think/Harvard-style) should be used where necessary

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