Evaluate the competitive strategies for firms in foreign markets in respect of:

a.Niche market exporting

b.Licensing and contract manufacturing

c.Joint ventures

d.Wholly owned subsidiaries

2) Critically explain how you might use value chain analysis, resource-based view and SWOT analysis to get a better sense of what might be a firm’s key building blocks for a successful strategy

3) Describe two organizations you have been part of based on differences in their organizational cultures

4) Think about your post graduation job search as a strategic decision. How would the strategic management model be helpful to you in identifying and securing the most promising position?

CASE QUESTION

Based on the Apple and Nokia  literature below, answer the following questions

1 Using the concepts in strategic management undertake a competitive analysis of both Apple and Nokia – who is the stronger? 50 marks

2 Assess the problems with predicting how the market and the competition will change over the next few years? What are the implications for strategy development? 25 marks

3.Critically analyse the lessons that other companies can learn from Apple’s strategies over the years?  25 marks

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