STRATEGIC MANAGEMENT In your recently confirmed role as a Strategy Consultant for a new client organisation, you have to report to the board upon your findings to-date. From this basis you are then required to make justified proposals for change to potentially boost shareholder value. The tasks to be completed in your report are - 1. INTRODUCTION Produce a background statement to provide a corporate profile of your client. 10 marks 2. STRATEGIC ANALYSIS Submit a carefully evaluated environmental analysis using established conventions then summarise this into a SWOT analysis. Propose your strategic direction for the business over the next 3 years. 20 marks 3. STRATEGIC PURPOSE Re-evaluate the client's Vision and Mission statements as well as their current Core Values. Justify any changes required arising from your proposed strategic direction to ensure alignment with these statements of strategic intent. 20 marks 4. STRATEGY OPTIONS FOR GROWTH Using authoritative methodologies, provide a framework for growth within which your proposed strategic direction can be placed. Set growth targets over the next 3 years. 20 marks 5. STRATEGY IMPLEMENTATION Propose how changes needed will be achieved together with a plan for Implementation. 6. ESSENTIAL CONDITIONS 20 marks Critically assess the essential conditions which must prevail for your proposals to achieve the desired outcomes. 10 marks MARKING GUIDE Task 1 BACKGROUND STATEMENT This is essential to set the context for the assignment. The client profile will include product/market relationships, competitive positioning, scope and scale of the business, number of employees, key financial results for the past 3 years and significant milestones achieved. Task 2 External and Internal Environmental Analysis is required using established conventions to derive a SWOT Analysis which can be actioned and prioritised. Task 2 should be concluded with the future strategic direction for the next 3 years justified through the SWOT Analysis. Task 3 Students are required to evaluate the adequacy and relevance of current statements of strategic intent against a backcloth of emergent change for intended strategic direction. Where these do not exist, then they should be created. Dedication to Vision, Mission and Core Values is expected. Task 4 Students must select classical models and frameworks from Ansoff, Porter, Mintzberg or a combination of these to provide a solid framework with which to place the new proposed strategic direction. Close reference to the literature is expected. Tangible, realistic growth targets on revenue and profit loss will be expected. Task 5 Strategy Implementation and Control is the theme of Task 5. Established theoretical contributions should be examined for application. Processes, Measurement and Monitoring systems for performance management will be expected as well as a Gantt chart to show how change can be planned for implementation over a 3 year planning horizon. Task 6 Until now, all which has been prepared is based upon forecasted ambitions from the consultant for the clients business. Now the essential conditions which must prevail to ensure valued outcomes are achieved must be highlighted internally, externally and interactively with customers / stakeholders. This assignment requires direct application to a selected, named, organisation and should not exceed 4000 words. Harvard Referencing Protocols must be adhered to throughout the assignment. Notes on Plagiarism & Harvard Referencing General Guidelines • The submission of your work assessment should be organized and clearly structured in a report format. • Maximum word length allowed is 4000 words, excluding words in charts & tables and in the appendixes section of your assignment • This assignment is worth 100% of the final assessment of the module. • Student is required to submit a type-written document in Microsoft Word fomat with Times New Roman font type size 12 and line spacing 1.5. • Indicate the sources orinformation and literature review by including all the accessary citations and references adopting the Harvard Referencing System. • Students who have been found to have committed acts of Plagiarism arc automatically considered to have failed the entire semester. If found to have breached the regulation for the second time, you will be asked to leave the course. • Plagiarism involves taking someone else's words. Thoughts, ideas or essays from online essay banks and trying to pass them off as your own. It is a for of cheating which is taken very odiously. Plagiarism Plagiarism is passing off the work of others as your own. This constitutes academic theft and is a serious matter which is penalized in assignment marking. Plagiarism is the submission of an item of assessment containing elements of work produced by another person(s) in suck a way that it couklbc assumed to be the student's own work. Examples of plagiarism arc: • the verbatim copying of another person's work without acknowledgement • the close paraphrasing of another person's work by simply changing a few words or altering the order of presentation without acknowledgement • the unacknowledged quotation of phrases from another person's work and/or the presentation of another person's idea(s) as one's own. Copying or close paraphrasing with occasional acknowledgement of the source may also be deemed to be plagiarism is the absence of quotation marks implies that the phraseology is the student's own. Plagiarised work may belong to another student or be from a published source such as a book. Report, Journal or material available on the internet. Harvard Referencing The structure of a citation under the Harvard referencing system is the author's surname, year of publication, and page number or range, in parentheses, is illustrated in the Smith example near the top of this article. • The page number or page range is omitted if the entire work is cited. The authors surname is omitted if it appears in the text. Thus we may ray : "Jones (2001) revolutionized the field of trauma surgery." • Two or three authors are cited using "and" or "&" : (Deane. Smith. and Jones, 1991) or (Deane, Smith & Jones, 1991). More than three authors arc cited using et at (Deane et al. 1992). • An unknown date is cited as no date (Deane n.d.). A reference to a reprint is cited with the original publication date in square brackets (Marx (1867j 1%7. p. 90). • If an author published two books in 2005, thc year of the fiat (in the alphabetic order of the refcmnecs) is cited and referenced as 2005a. the second as 2005b. • A citation is placed wherever appropriate in or after the sentence. If it is at the cad of a sentence, it is placed before the period, but a citation for an entire block quote immediately/allows the period at the end of the block since the citation is not an actual part of the quotation itself. • Complete citations are provided in alphabetical order in a section following the text, usually designated as "Works cited" or "References". The difference between a "works cited" or "references" list and a bibliography is that a bibliography may include worts not directly cited in the text. • All citations are in the same font as the main text. Examples Examples of book tolerates are : • Smith, J. (2005a). Dutch Oring Practices. The Hogue: Holland Research Foundation.