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Strategic Marketing Management Add in library

Referencing Styles : Harvard
A marketing strategy is a process or model to allow a company or organisation to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. A marketing strategy defines objectives and describes the way an organisation is going to satisfy the customers in its chosen market. Making and using a marketing strategy has a strong positive impact on profitability. This is because firms that employ a marketing strategy tend to focus on t ...

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Tags: Australia Edgware Management Management Strategic Marketing Management Victoria University Masters in Business Administration 

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