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Wilikinson - Marketing Strategy for growth Add in library

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Businesses must respond to change in order to remain competitive. Developing appropriate strategies which allow them to move forward is essential. Wilkinson is a prime example of a business that has responded to changing customer needs throughout its history. It is one of the UK”s long-established retailers of a wide range of food, home, garden, office, health and beauty products. Wilkinson's growth places it in the top 30 retailers in the UK. Recently it has faced increasing challenges fr ...

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Tags: Australia  New South Wales  Management Management Strategic Marketing Management University of New South Wales (UNSW)  Strategic Marketing Management  

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