What Criteria would you use to assess the suitability of Victoria for attracting the spa and wellness market?
How would you go about assessing the destination managers’ assertion that the Daylesford / Hepburn Springs region is the spa capital of Australia?
Is Victoria’s targeting of the spa and wellness market justified?
Chose the Enterprise which is Salsas Fresh Mexican Grill for the following requirements of my assignment. You have to research on my selected organization and have to explain according to the below points. I have attached the overview of my chosen Organization (Salsas Fresh Mexican Grill) which must be red by you and it is the fifth number attachment. Then after, you can proper research on my selected enterprise. In addition to it, I have also attached my some chapters which are compulsory to prepare this assignment please you must read all the attachments of my chapters. Otherwise, I will loose my marks. Please please read my chapters because my full assignment is based on all those chapters. These are the following points which should be covered in my full assignment- 2. Source relevant consumer and market research that is relevant to your selected enterprise and answer the following questions based on your analysis and interpretation of this information and the interview. For each of your answers you are required to contrast your findings to important concepts and theories identified in academic literature introduced in Topics 1 to 3. Product and Experience Analysis – prepare an analysis of the product/s and experience/s, currently offered by the enterprise. As part of your analysis, explain the current distribution process for the enterprise’s products and experiences, and also consider how they contribute to the destination experience in which it is located. (500 words) SWOT Analysis – prepare a SWOT analysis that provides an overview of your selected enterprise’s strategic position. (500 words) Environmental Scan – prepare an analysis of the external environment relevant to your selected enterprise. This should include identification of direct competitors and their positioning within the marketplace. (500 words) Appendices – you should attach any relevant data that supports your analysis as appendices. Marking criteria Logical argument (3 marks) Clarity of expression (3 marks) Product & Experience Analysis (10 marks) SWOT Analysis (8 marks) Environmental Scan (6 marks)