Details of what you are expected to do: 1. Rationale Communication and promotion underpin the context of digital interactive marketing. Strategic planning and tactical considerations needed to execute relevant digital marketing communications plans are increasingly regarded as important competencies and skills of modern business professionals.You are required to plan, develop and document the digital marketing communication plan. TASKS: .Identify a local (to you) non-profit (charitable) organisation that uses social media to promote its activities; -Briefly explain the social media zones in use by the chosen organisation; -Identify the most appropriate customer persona to be communicated to in the next six months; -Map the customer journey for your identified customer persona; -As part of the digital marketing and communication planning process for the next six months, define three SMART objectives for the organisation; *The marketing communication strategy to be utilised to ensure the successful implementation of the plan and meeting the objectives; -The marketing communication mix (tools and media). This has to be considered in line with the objectives and strategy, the schedule (for the six months period) and the ‘zero’ budget available for marketing purposes; -Evaluation techniques to measure the effectiveness of the content and overall digital marketing and communication plans; -Where appropriate present the creative materials and supporting evidence to illustrate the ideas and decisions proposed.

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