Your task is to develop a Strategic Sport Marketing Plan of 3500 words (plus reflections of 500 words) on a sport marketing issue or topic of your choice.
Your plan should firstly demonstrate analytical skills and frameworks to develop a comprehensive overview of the marketing background and current situation of your organisation or issue. From here, objectives will need to be developed and strategies and action plans outlined that clearly guide your organisation on its marketing strategy. Your aim is to produce a plan that has consistency throughout its components, and is detailed enough for an organisation to ‘take to market’.
See page 2 of this document for a full outline of the structure and marking guide for assessment.
Examples of topics will be provided in class but you may choose any fictional or actual organisation, event or issue within the Australian context. You will though need to ensure the scope of your topic is manageable. It is recommended you choose a sufficiently specific topic for this assessment piece.
Lectures and tutorials will assist in the development of key aspects of your plan.
The assessment should be completed individually. The assignment is worth 50% of your overall grade (100 marks in total will be awarded).
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