You propose a new product for Caterpillar (please find attached work). The new product should align with their brand and will be introduced in a new international market.To prepare for this Individual Assignment:Review assignment part 1.Identify three relevant articles regarding market research approaches for determining market demand for branded products.Think of a new fictitious product that you believe would be commercially successful in a new international market of your choice.
Choose two market approaches that you believe would be most effective in determining the demand for this new product.To complete this Individual Assignment:Describe a new fictitious product idea that you believe would be a logical fit for your chosen organisation and its brand promise as well as commercially successful in a new international market of your choice.Describe the market research approaches you chose that you believe would be most effective in determining the relevant segments and demand for this new product.
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