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Perform the SWOT analysis of OzCo Boats b. Analyse the threats and opportunities you have discovered in the SWOT analysis. c. Based on the Ansoff’s Matrix and identified threats and opportunities, suggest a strategical alternative that OzCo Boats should pursue in the future. Provide reasons for your answer and support your recommendations with credible sources of information.

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In the present scenario of technological advancements, an organization is required to change its old methods of productions and should adopt new technologies to compete with its rivals. If the company does do so, it can lose its markets shares and profitability in long run. This report describes the same situation with the help of a case study of boat building company, ‘OzCo Boats’. The company is facing some difficulties due to its outdated procedures. The report describes the strength, weaknesses, opportunities, and threats with the help of SWOT analyses and Ansoff’s Matrix. Further, it includes some recommendations on the basis of above analyses that can be applied by the organization to deal with such threats and weaknesses (Russell-Bennett, et al., 2010).


• The company builds and designs high-quality boat based on traditional methods which are not possible by new technological advancements.
• The boat manufactured by the company is of luxurious in nature.
• The staff and workers of the organizations are highly skilled in using traditional methods of building boats.
• The goodwill of the organization is high in its home city and across the country.

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