Some of you will, one day, create your own business in the Travel, Tourism and /or
hospitality industry. Examples of these sectors are hotels, B&B, restaurants and travel
agencies. But before you do so you need to acquire experience in the Marketing
department in the Travel and tourism industry. Therefore, for the purpose of the task
1, you work as an Assistant Marketing Manager for a Tour Operator Thomson
Thomson Management wishes to create a cultural package of 6 days to visit
Denmark, Amsterdam, Lisbon and Porto. Your Manager asked you to write a report
assessing the following:
Address the case study above and answer the following
P1.1 Discuss the core concepts of marketing for the travel and tourism sector.
P1.2 Assess the impact of the marketing environment on individual travel and tourism businesses and tourist destinations.
P1.3 Discuss the factors affecting consumer motivation and demand in the travel and tourism
P1.4 analyse the principles of market segmentation and its uses in marketing planning.
TASK 2 You still work as an Assistant Marketing Manager for the same tour operator. You understood that there is the need to create a marketing plan and a marketing research where you need to specify the importance of understanding the influence of marketing on society. Therefore you will have to create a report which addresses the following.
P2.1- Analyse the importance of strategic marketing planning for a selected travel and tourism business or tourist destination.
P2.2- Discuss the relevance of marketing research and market information to managers in the travel and tourism sector.
P2.3 â€“ Assess the influence of marketing on society.
TASK 3 Case scenario
The marketing mix is vital to get it right if an organisation wishes to meet out the marketing objectives. As a new marketing executive of London Gatwick Airport, describe its marketing mix. The airport would like to be more successful and this is why it has invited you to make recommendations. Address the above case scenario for the purpose and answer the following:
P3.1 Discuss issues in the product, price and place elements of the marketing mix
P3.2- Assess the importance of service sector mix elements to the travel sector
P3.3 Apply the concept of the total tourism product to an individual tourism business â€“ London Gatwick airport
TASK 4 Case Scenario
You work for Sheraton Hotel in Piccadilly in London. The boutique hotel has several luxurious double rooms, and targets the cultural and upper middle class travellers and business tourists. The Hotel will be launching its after summer promotional sales. As the marketing trainee you have been asked to prepare some suggestions on promotional mix and to present them to your boss and to your team. This task is your first serious assignment and whether you will be offered a permanent position after your training has been completed depends on your performance.Address the above case scenario for the purpose and answer the following.
P4.1 Assess the integrated nature and role of the promotional mix
P4.2 Plan and justify an integrated promotional campaign for the Sheraton hotel.