Part 1 Apply the extended version of Porter’s National Diamond (PND) model to the Sri Lankan tourism industry. Don’t have to give a solution, it is not a business plan. Just analyst the environment, the market. Evaluate on each point. Referencing and support. Part 2 Based on the diagram will give a idea where is the tools place to go into Business. Have to recommend one form of Foreign Direct Investment (FDI) whether is it “Joint Venture”, “Acquisition” or “Greenfield” (have to choose one of the three) and it must be a real company. Need to use (FDI) into Sri Lanka Tourism Industry. Understand the FDI in Sri Lanka Tourism Industry. 100% invest in Sri Lanka Tourism Industry Partner with Local company Buy over existing business in local Find out who is the customers Explain the reason why choose the location as company location in Sri Lanka. (Give out the reasons) Part 3 Pick one of the negative point from Part 1 how is it going to affect my business when I going to run it. Part 2 under FBI pick one of the negative point in FBI how is it going to affect when management run it.
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