Purpose: The purpose of this assignment is to develop and compare positioning strategies for two UAE based companies in a similar product category.
o Emirates Airline and Etihad Airline
Follow the following guidelines:
o Initially, write a page introduction of both organizations for a situational analysis
o Evaluate the positioning of each brand by answering the following questions:
1. Who are their target markets?
2. What are their main points of parity (POP)?
3. What are their points of differences (POD)?
4. Have they defined their positioning correctly?
5. How might it be improved?
I got full mark in this assignment although it was completed in 9 hours by you. Excellent work. Thanks.
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